2026-04-14 13:02:31
Nexo becomes official digital asset partner of Argentina’s national football team in LATAM
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Nexo has partnered with the Argentine Football Association (AFA) ahead of the 2026 FIFA World Cup, reinforcing the company’s expansion in South America. The digital assets wealth platform has officially become the Official Regional Digital Asset Partner of the Argentine National Football Team, deepening Nexo’s expansion in the country. Notably, the Nexo team revealed that the company recently acquired the Buenbit platform and is establishing Buenos Aires as a regional hub with its local team. Federico Ogue, the CEO at Buenbit by Nexo, also notes that Argentina’s national team represents the highest level of sporting excellence, built on talent, conviction, and an unrelenting will to win. Nexo shares that standard, according to Ogue. Meanwhile, partnering with AFA is a statement of Nexo’s commitment to this region and the clients it serves there. The partnership was officially launched at a gala ceremony in Buenos Aires, where Nexo and AFA executives signed the agreement in the presence of guests, media, and partners. The event marks the formal beginning of the collaboration ahead of the 2026 FIFA World Cup, as Nexo grows its presence in Argentina and across South America. AFA official says partnership aligns with association’s growth strategy Leandro Petersen, the Chief Commercial & Marketing Officer of the AFA, said the new partnership has a strong global reach that aligns with the Argentine Football Association’s global growth strategy. He added that AFA has been building these relationships over the past few years through agreements with leading companies in innovation and technology. In this context, Nexo’s arrival as the Official Digital Assets Partner of the Argentine National Team reflects the growth of its brand globally. It also highlights the growing interest of international companies in partnering with Argentine soccer and one of the world’s most prominent national teams. According to Nexo, success in elite sports, just as in business, is based on a clear strategy, discipline, and the ability to perform at the highest level when it matters most. Collaborating with partners who share this mindset allows the company to continue expanding its ecosystem and create meaningful opportunities to connect its players, brand, and millions of fans around the world. Nexo starts ticket giveaway campaign for Argentina’s World Cup matches Nexo is starting a global ticket giveaway campaign for Argentina’s World Cup matches, open to new and existing clients. The digital assets wealth platform is also distributing signed squad shirts and co-created player content with Messi, Lautaro Martínez, Julián Álvarez, and Nico Paz across the campaign window running from May through the end of the tournament. Nexo’s program will also incorporate match-day experiences and squad merchandise, such as tier-linked rewards, connecting platform activity directly to the campaign. Argentina arrives at the World Cup as reigning champions, competing across stadiums in North America. The company is further committed to global premium sport, serving as the Official Crypto Partner of the Australian Open and Summer of Tennis . It is also the Official Digital Wealth Platform of the DP World Tour and Official Partner of the Audi Revolut Formula 1 Team . Meanwhile, the Nexo-AFA partnership adds a further dimension to Nexo’s U.S. relaunch. The company re-entered the U.S. market in February 2026 under a regulated framework, marking its first operational return to the country.