2026-06-02 05:30:51
The Unexpected Deal Steve Jobs Offered U2 After Refusing to Hand Over Apple Shares
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In 2004, U2 approached Apple about an ad deal, asking to be paid in Apple shares. Steve Jobs refused and instead steered the band into a no-fee campaign built around a special iPod U2 Edition, complete with black casing, red click wheel and engraved signatures. The tie-up drove a hit product and big sales without